Ocean Protection Partnership with WWF
After celebrating World Oceans Day on June 8th, Novotel, the founding brand of Accor, has announced its international partnership with WWF (World Wide Fund for Nature). This collaboration aims to prioritise the protection and restoration of the ocean through science-based action and conservation projects.
Novotel has always emphasised the importance of balance, and with this partnership, it further demonstrates its commitment to maintaining the balance of our planet, particularly the ocean.
Novotel’s Positive Impact Plan
The plan, which will span three years, will be based on the United Nations’ priority ocean-related actions and focus on reducing marine pollution and ocean acidification, combating overfishing, and increasing scientific knowledge about ocean health.
This plan will encompass initiatives across four key pillars:
- Reduce plastic, water & carbon footprint impact – empowering Novotel hotels to deliver positive impact action plans to reduce pressure on natural resources, with a strong focus on plastic, water & energy usage;
- Make sustainable food choices – reducing meat, fish and waste within Novotel’s food and beverage operations and further development of sustainable seafood policies;
- Enhance education & ocean awareness – educating guests, hotel teams and local communities on the necessity of ocean conservation and how to positively contribute;
- Contribute to research & innovation – partnering with NGOs and investing in sustainable innovation.
